Choose from comprehensive courses designed for professionals at every stage. Each program combines practical assignments with theoretical knowledge, taught by practitioners with real campaign experience.
Start your journey in online promotion with essential concepts. Learn how search engines work, understand customer behavior patterns, and discover the main channels for reaching audiences. This program covers basic terminology, platform overview, and simple campaign planning. You'll create your first promotional materials and measure their performance using standard metrics. Suitable for career changers and business owners entering the digital space.
Develop skills in producing material that attracts attention online. This course teaches text writing for different platforms, image selection principles, and basic video editing. You'll understand how to structure posts for maximum engagement, create editorial calendars, and maintain consistent brand voice. Practice includes writing product descriptions, social media updates, and email newsletters. Learn to adapt your message for various audience segments and platform requirements.
Master the basics of building presence on popular platforms. Understand profile optimization, posting schedules, and community interaction methods. This program explains algorithm basics without technical complexity, teaches hashtag research, and covers response management. You'll set up business accounts, plan content themes, and track follower growth. Includes practical exercises in creating posts for Facebook, Instagram, and LinkedIn with appropriate formatting for each network.
Learn to communicate with customers through their inbox effectively. This course covers list building methods, message design principles, and basic automation setup. You'll understand permission-based marketing, create welcome sequences, and write subject lines that get opened. Practice includes newsletter composition, promotional email structure, and simple A/B testing. Discover how to segment subscribers and personalize content without complex technical tools or programming knowledge.
Improve website visibility in organic search results through proven techniques. This program teaches keyword research using professional tools, on-page optimization including meta tags and content structure, and technical SEO fundamentals. You'll analyze competitor strategies, build quality backlinks, and monitor rankings. Learn to optimize for local searches, understand Google Search Console data, and implement schema markup. Includes practical site audits and creating optimization plans for different business types.
Run effective campaigns on Google Ads and Facebook Ads platforms. This course covers campaign structure, audience targeting options, bid strategies, and budget allocation. You'll create ad copy that converts, design visual assets, and set up conversion tracking. Learn to read performance reports, identify optimization opportunities, and scale successful campaigns. Practice includes managing real budgets, testing different ad formats, and calculating return on investment for various campaign objectives and business models.
Transform numbers into actionable insights using Google Analytics and other measurement tools. Understand user behavior patterns, traffic sources, and conversion paths. This program teaches custom report creation, goal setup, and event tracking implementation. You'll identify drop-off points, analyze customer journeys, and present findings to stakeholders. Learn to connect data from multiple platforms, create dashboards, and make data-driven recommendations. Includes real case studies from e-commerce, lead generation, and content websites.
Increase the percentage of visitors who complete desired actions on websites. This course covers landing page design principles, form optimization, trust element placement, and persuasive copywriting. You'll conduct user testing, analyze heatmaps, and implement multivariate tests. Learn to reduce cart abandonment, improve checkout flows, and optimize call-to-action buttons. Practice includes creating hypotheses, prioritizing tests, and documenting results. Understand psychological triggers, mobile optimization, and accessibility considerations that impact conversion rates across industries.
Build sophisticated systems that nurture leads and customers automatically. This program teaches workflow design, behavioral trigger setup, and multi-channel automation sequences. You'll integrate CRM platforms, score leads based on engagement, and create personalized customer journeys. Learn to segment audiences dynamically, set up abandoned cart recovery, and automate post-purchase follow-ups. Practice includes implementing automation in HubSpot, Mailchimp, and ActiveCampaign. Understand when automation helps and when personal touch remains necessary for business growth.
Develop comprehensive social presence that drives measurable business outcomes. This course covers platform algorithm mastery, influencer partnership management, and crisis communication protocols. You'll create content pillars, manage community engagement at scale, and run advanced advertising campaigns. Learn to leverage user-generated content, implement social listening, and measure brand sentiment. Practice includes managing campaigns across multiple accounts, coordinating with creative teams, and reporting to executives. Understand emerging platforms and when to adopt new channels.
Maximize return on ad spend through advanced campaign optimization techniques. This program teaches attribution modeling, customer lifetime value calculation, and predictive analytics application. You'll manage six-figure budgets, optimize across multiple channels simultaneously, and implement advanced bidding strategies. Learn to use Google Tag Manager, set up server-side tracking, and navigate privacy regulations. Practice includes building custom audiences, creating lookalike segments, and scaling campaigns profitably. Understand when to expand and when to cut underperforming initiatives quickly.
Master promotional techniques specific to online retail environments. This course covers product feed optimization, shopping campaign management, and marketplace advertising on Amazon and eBay. You'll implement dynamic remarketing, optimize product pages for conversions, and manage seasonal campaigns. Learn to reduce cart abandonment, increase average order value, and improve customer retention. Practice includes setting up Google Merchant Center, creating shopping ads, and analyzing e-commerce metrics. Understand inventory-based bidding and promotional calendar planning for retail success.
Develop strategies for reaching business customers with longer sales cycles. This program teaches account-based marketing, LinkedIn advertising mastery, and lead nurturing for complex purchases. You'll create content for different decision-makers, implement lead scoring systems, and align marketing with sales teams. Learn to demonstrate ROI to executives, manage trade show marketing, and develop case studies. Practice includes creating white papers, running webinars, and building relationships with industry publications. Understand procurement processes and committee-based buying decisions.
Build authority and attract customers through valuable content creation. This course covers editorial strategy development, content distribution across channels, and measuring content ROI. You'll manage freelance writers, optimize content for search and social, and repurpose assets efficiently. Learn to create pillar content, develop topic clusters, and maintain publishing consistency. Practice includes building content calendars, conducting content audits, and creating style guides. Understand video content production, podcast marketing, and emerging content formats that engage modern audiences effectively.
Explore real campaigns and strategies created by our graduates. Each project demonstrates practical skills gained through our digital marketing programs.
Complete optimization project for an online electronics store. Implemented technical improvements, content strategy, and link building that increased organic traffic by 240% within six months. The project included keyword research for 500+ product pages and local SEO for three physical locations in Sofia.
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Developed and executed a three-month Instagram strategy for a fitness brand. Created 90 posts, 45 stories, and 12 reels using content calendar planning and engagement tactics. Grew followers from 2,400 to 18,500 with an average engagement rate of 8.3%, significantly above industry standards.
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Created comprehensive content strategy for a software company targeting enterprise clients. Produced 24 long-form articles, 8 case studies, and 5 whitepapers. Content generated 450 qualified leads and positioned the client as an industry authority. Each piece was optimized for search and included data-driven insights.
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Managed a 12,000 BGN monthly budget for a travel agency specializing in mountain tourism. Built 15 ad groups with 200+ keywords, created responsive search ads, and implemented conversion tracking. Achieved cost per acquisition of 45 BGN with a conversion rate of 6.2%, delivering 160 bookings per month.
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Designed and launched Facebook advertising campaign for a restaurant chain with five locations in Sofia. Used location targeting, carousel ads, and video content to promote seasonal menus. Campaign reached 85,000 people with a budget of 3,500 BGN, generating 1,200 reservations and increasing foot traffic by 35%.
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Optimized online presence for a plumbing company serving the Varna region. Claimed and optimized Google Business Profile, built citations on 40 local directories, and created location-specific landing pages. Achieved first-page rankings for 28 service keywords and increased phone inquiries by 180% in four months.
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This comprehensive project focused on transforming the online visibility of an electronics retailer. The student conducted extensive keyword research, identifying high-value search terms with commercial intent. Technical improvements included site speed optimization, mobile responsiveness fixes, and structured data implementation.
Content strategy involved creating detailed product descriptions, buying guides, and comparison articles. The link building campaign secured backlinks from 35 relevant technology blogs and review sites. Local SEO efforts optimized three physical store locations for "near me" searches.
6 Months
+240%
500+ Terms
Ahrefs, Screaming Frog
A strategic approach to building an engaged fitness community on Instagram. The student developed a content calendar mixing workout tutorials, nutrition tips, client transformations, and motivational content. Each post was crafted with attention to visual consistency and brand voice.
Growth tactics included strategic hashtag research, collaboration with micro-influencers, and active engagement with the target audience. Stories featured behind-the-scenes content and polls to boost interaction. Reels capitalized on trending audio while maintaining brand relevance.
3 Months
2.4K to 18.5K
8.3%
147 Pieces
This project demonstrated advanced content marketing for enterprise software sales. The student researched pain points of IT decision-makers and created educational content addressing specific challenges. Long-form articles averaged 2,500 words and included original research and expert interviews.
Case studies showcased real client implementations with measurable results. Whitepapers provided in-depth analysis of industry trends and positioned the software as a solution. All content was promoted through email campaigns and LinkedIn, generating consistent lead flow for the sales team.
8 Months
450 Qualified
37 Total
2,500 Words
A data-driven approach to paid search advertising for mountain tourism. The student structured campaigns by destination and activity type, creating tightly themed ad groups. Responsive search ads tested multiple headline and description combinations to maximize click-through rates.
Conversion tracking was implemented across the booking funnel, allowing for bid optimization based on actual revenue. Negative keywords were continuously refined to eliminate wasted spend. Ad extensions included location, callout, and structured snippets to improve ad visibility and relevance.
12,000 BGN
45 BGN
6.2%
160 Average
Targeted advertising campaign designed to drive foot traffic to restaurant locations. The student used radius targeting around each venue, reaching people within 5 kilometers. Carousel ads showcased signature dishes with professional food photography, while video ads featured chef interviews and kitchen tours.
Campaign timing aligned with lunch and dinner hours, with budget allocation adjusted based on location performance. Special promotions were tested through A/B split testing to identify the most compelling offers. Pixel tracking measured both online reservations and in-store visits.
3,500 BGN
85,000
1,200 Total
+35%
Focused optimization for a service area business in Varna. The student claimed and fully optimized the Google Business Profile with photos, services, and regular posts. Citation building ensured consistent NAP information across directories, review sites, and local business listings.
Location-specific landing pages were created for each service area, targeting neighborhood names and local landmarks. Review generation strategy encouraged satisfied customers to leave feedback, improving local pack rankings. Schema markup was added to enhance search result appearance.
4 Months
28 First Page
40 Directories
+180%
Real feedback from professionals who completed our programs and applied new skills in their careers
I enrolled in the SEO course with zero background in marketing. The curriculum was structured perfectly - starting from basics and gradually building up to advanced strategies. What impressed me most was the practical approach: every module included real case studies and hands-on assignments. Within three months of completing the program, I managed to increase organic traffic to my company's website by 140%. The instructors were always available for questions, and the community forum was incredibly helpful. I've already recommended this to five colleagues.
Excellent program! The content was up-to-date and relevant. I particularly appreciated the focus on Facebook Ads optimization.
The course covered all essential aspects of content strategy. I learned how to plan campaigns, create engaging posts, and measure results. My only suggestion would be to include more video content examples, as most materials focused on text-based content. Otherwise, the quality was solid and the price was fair.
As a small business owner, I needed to understand Google Ads without spending thousands on agencies. This program delivered exactly what I needed. The instructor explained bidding strategies, keyword research, and ad copywriting in simple terms. I launched my first campaign during week three and saw immediate results. The ROI tracking module was particularly valuable - I now know exactly how much each conversion costs me. Support was responsive, usually replying within a few hours.
Worth every lev! I got a promotion two months after finishing the analytics course. The certification helped during the interview process.
Good introduction to email marketing. The templates provided were useful, and I learned about segmentation and automation. However, some lessons felt rushed, and I would have preferred more time on A/B testing strategies. The platform itself worked well, though occasionally videos took time to load. For the price point, it met my expectations but didn't exceed them.
I was skeptical about online learning, but this changed my mind completely. The instructor's experience in e-commerce was evident throughout the course. Real examples from Bulgarian and international markets made concepts easy to grasp. I implemented the conversion optimization techniques on my online store and saw a 23% increase in sales within the first month.
Solid course with practical assignments. The only downside was that some software tutorials used older interface versions, but the concepts remained valid. Good value overall.
After working in traditional marketing for 15 years, I needed to update my skills. The comprehensive program covered everything from social media to analytics. What stood out was the balance between theory and practice - each week included assignments that I could apply directly to my job. The instructors provided detailed feedback on every project. The community aspect was also valuable; networking with other students led to two freelance opportunities. My only regret is not starting sooner.
The course provided a strong foundation in influencer marketing strategies. I learned how to identify suitable partners, negotiate contracts, and measure campaign performance. Content was relevant and well-organized. Would have appreciated more case studies from the Bulgarian market specifically, but international examples were still instructive.
Clear explanations, practical exercises, and responsive support. I'm now managing LinkedIn campaigns for three clients. Highly recommend!
Comprehensive coverage of mobile marketing tactics. The modules on app store optimization and mobile advertising were particularly useful. I successfully launched a campaign that reduced our cost per install by 35%. The course materials are well-structured, though I found the pace a bit fast in some sections. Overall, a worthwhile investment for anyone working with mobile apps.
