Building digital marketing expertise through structured learning and practical application
Nagebo started in 2018 when three digital marketing practitioners in Sofia recognized a gap between academic theory and industry practice. Working with over 40 Bulgarian companies, they noticed recurring challenges: teams struggled with analytics implementation, content strategies lacked data backing, and paid advertising budgets were often misallocated.
Rather than consulting individually, they developed a structured curriculum combining technical skills with strategic thinking. The first cohort of 12 students completed an 8-week program covering SEO fundamentals, Google Analytics setup, and Facebook Ads management.
We teach digital marketing through courses that balance theory with hands-on projects. Students work with real campaign data, analyze actual website traffic, and create content strategies for specific business scenarios. Our instructors are active practitioners who manage campaigns, optimize conversion rates, and stay current with platform updates.
Every module includes exercises using industry tools. Students configure tracking pixels, build audience segments, and interpret campaign metrics using the same platforms they'll encounter professionally.
Course materials update quarterly to reflect algorithm changes, new ad formats, and emerging platforms. We document what works now, not what worked three years ago.
Students complete assessments that test specific skills: keyword research accuracy, campaign structure optimization, and data interpretation. Certificates indicate demonstrated competencies, not just attendance.
Since 2018, we've trained 340 students across 28 program iterations. Our courses serve marketing coordinators adding technical skills, business owners managing their own campaigns, and career changers entering the field.
Classes maintain a 1:8 instructor ratio, allowing personalized feedback on campaign setups and strategy decisions. Students access course materials for 12 months after completion, including updated content as platforms evolve.
We focus on skills that transfer across channels: audience analysis, performance measurement, budget allocation, and testing methodology. These fundamentals remain relevant regardless of which specific platforms dominate at any given time.
Explore real campaigns and strategies created by our graduates. Each project demonstrates practical skills gained through our digital marketing programs.
Complete optimization project for an online electronics store. Implemented technical improvements, content strategy, and link building that increased organic traffic by 240% within six months. The project included keyword research for 500+ product pages and local SEO for three physical locations in Sofia.
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Developed and executed a three-month Instagram strategy for a fitness brand. Created 90 posts, 45 stories, and 12 reels using content calendar planning and engagement tactics. Grew followers from 2,400 to 18,500 with an average engagement rate of 8.3%, significantly above industry standards.
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Created comprehensive content strategy for a software company targeting enterprise clients. Produced 24 long-form articles, 8 case studies, and 5 whitepapers. Content generated 450 qualified leads and positioned the client as an industry authority. Each piece was optimized for search and included data-driven insights.
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Managed a 12,000 BGN monthly budget for a travel agency specializing in mountain tourism. Built 15 ad groups with 200+ keywords, created responsive search ads, and implemented conversion tracking. Achieved cost per acquisition of 45 BGN with a conversion rate of 6.2%, delivering 160 bookings per month.
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Designed and launched Facebook advertising campaign for a restaurant chain with five locations in Sofia. Used location targeting, carousel ads, and video content to promote seasonal menus. Campaign reached 85,000 people with a budget of 3,500 BGN, generating 1,200 reservations and increasing foot traffic by 35%.
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Optimized online presence for a plumbing company serving the Varna region. Claimed and optimized Google Business Profile, built citations on 40 local directories, and created location-specific landing pages. Achieved first-page rankings for 28 service keywords and increased phone inquiries by 180% in four months.
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This comprehensive project focused on transforming the online visibility of an electronics retailer. The student conducted extensive keyword research, identifying high-value search terms with commercial intent. Technical improvements included site speed optimization, mobile responsiveness fixes, and structured data implementation.
Content strategy involved creating detailed product descriptions, buying guides, and comparison articles. The link building campaign secured backlinks from 35 relevant technology blogs and review sites. Local SEO efforts optimized three physical store locations for "near me" searches.
6 Months
+240%
500+ Terms
Ahrefs, Screaming Frog
A strategic approach to building an engaged fitness community on Instagram. The student developed a content calendar mixing workout tutorials, nutrition tips, client transformations, and motivational content. Each post was crafted with attention to visual consistency and brand voice.
Growth tactics included strategic hashtag research, collaboration with micro-influencers, and active engagement with the target audience. Stories featured behind-the-scenes content and polls to boost interaction. Reels capitalized on trending audio while maintaining brand relevance.
3 Months
2.4K to 18.5K
8.3%
147 Pieces
This project demonstrated advanced content marketing for enterprise software sales. The student researched pain points of IT decision-makers and created educational content addressing specific challenges. Long-form articles averaged 2,500 words and included original research and expert interviews.
Case studies showcased real client implementations with measurable results. Whitepapers provided in-depth analysis of industry trends and positioned the software as a solution. All content was promoted through email campaigns and LinkedIn, generating consistent lead flow for the sales team.
8 Months
450 Qualified
37 Total
2,500 Words
A data-driven approach to paid search advertising for mountain tourism. The student structured campaigns by destination and activity type, creating tightly themed ad groups. Responsive search ads tested multiple headline and description combinations to maximize click-through rates.
Conversion tracking was implemented across the booking funnel, allowing for bid optimization based on actual revenue. Negative keywords were continuously refined to eliminate wasted spend. Ad extensions included location, callout, and structured snippets to improve ad visibility and relevance.
12,000 BGN
45 BGN
6.2%
160 Average
Targeted advertising campaign designed to drive foot traffic to restaurant locations. The student used radius targeting around each venue, reaching people within 5 kilometers. Carousel ads showcased signature dishes with professional food photography, while video ads featured chef interviews and kitchen tours.
Campaign timing aligned with lunch and dinner hours, with budget allocation adjusted based on location performance. Special promotions were tested through A/B split testing to identify the most compelling offers. Pixel tracking measured both online reservations and in-store visits.
3,500 BGN
85,000
1,200 Total
+35%
Focused optimization for a service area business in Varna. The student claimed and fully optimized the Google Business Profile with photos, services, and regular posts. Citation building ensured consistent NAP information across directories, review sites, and local business listings.
Location-specific landing pages were created for each service area, targeting neighborhood names and local landmarks. Review generation strategy encouraged satisfied customers to leave feedback, improving local pack rankings. Schema markup was added to enhance search result appearance.
4 Months
28 First Page
40 Directories
+180%
We provide structured learning paths designed by practitioners who work daily with campaigns, analytics, and strategy development in the digital space.
Each module includes real campaign examples with actual budgets, metrics, and outcomes. You analyze what worked, what failed, and why specific decisions were made in different market conditions.
Learn platforms used by agencies today: Google Ads interface updates from 2024, Meta Business Suite features, analytics tools like Google Analytics 4, and automation software that saves hours of manual work.
Submit your assignments and receive detailed reviews within 48 hours. Instructors point out specific improvements, suggest alternative approaches, and explain industry standards you should follow.
Access all materials immediately after enrollment. Watch lectures at your own pace, pause when needed, and revisit complex topics. Most students complete the program in 8-12 weeks while working full-time.
Receive a digital certificate after finishing all modules and passing the final project. The document includes your name, program title, completion date, and verification code that employers can check online.
Build three complete campaigns during the course: search ads for an e-commerce site, social media strategy for a service business, and email automation sequence. These become portfolio pieces you can show potential clients or employers.
Keep access to all course materials forever, including future updates. When platforms change their interfaces or new features launch, we add updated lessons to existing modules at no additional cost to enrolled students.
Get templates for campaign briefs, budget calculators in Excel format, audience research frameworks, and reporting dashboards. These are the same documents used by marketing teams at agencies with 50+ employees.
Our track record speaks for itself. These numbers represent real students, completed courses, and measurable outcomes achieved through our programs.
