Explore real campaigns and strategies created by our graduates. Each project demonstrates practical skills gained through our digital marketing programs.
Complete optimization project for an online electronics store. Implemented technical improvements, content strategy, and link building that increased organic traffic by 240% within six months. The project included keyword research for 500+ product pages and local SEO for three physical locations in Sofia.
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Developed and executed a three-month Instagram strategy for a fitness brand. Created 90 posts, 45 stories, and 12 reels using content calendar planning and engagement tactics. Grew followers from 2,400 to 18,500 with an average engagement rate of 8.3%, significantly above industry standards.
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Created comprehensive content strategy for a software company targeting enterprise clients. Produced 24 long-form articles, 8 case studies, and 5 whitepapers. Content generated 450 qualified leads and positioned the client as an industry authority. Each piece was optimized for search and included data-driven insights.
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Managed a 12,000 BGN monthly budget for a travel agency specializing in mountain tourism. Built 15 ad groups with 200+ keywords, created responsive search ads, and implemented conversion tracking. Achieved cost per acquisition of 45 BGN with a conversion rate of 6.2%, delivering 160 bookings per month.
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Designed and launched Facebook advertising campaign for a restaurant chain with five locations in Sofia. Used location targeting, carousel ads, and video content to promote seasonal menus. Campaign reached 85,000 people with a budget of 3,500 BGN, generating 1,200 reservations and increasing foot traffic by 35%.
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Optimized online presence for a plumbing company serving the Varna region. Claimed and optimized Google Business Profile, built citations on 40 local directories, and created location-specific landing pages. Achieved first-page rankings for 28 service keywords and increased phone inquiries by 180% in four months.
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This comprehensive project focused on transforming the online visibility of an electronics retailer. The student conducted extensive keyword research, identifying high-value search terms with commercial intent. Technical improvements included site speed optimization, mobile responsiveness fixes, and structured data implementation.
Content strategy involved creating detailed product descriptions, buying guides, and comparison articles. The link building campaign secured backlinks from 35 relevant technology blogs and review sites. Local SEO efforts optimized three physical store locations for "near me" searches.
6 Months
+240%
500+ Terms
Ahrefs, Screaming Frog
A strategic approach to building an engaged fitness community on Instagram. The student developed a content calendar mixing workout tutorials, nutrition tips, client transformations, and motivational content. Each post was crafted with attention to visual consistency and brand voice.
Growth tactics included strategic hashtag research, collaboration with micro-influencers, and active engagement with the target audience. Stories featured behind-the-scenes content and polls to boost interaction. Reels capitalized on trending audio while maintaining brand relevance.
3 Months
2.4K to 18.5K
8.3%
147 Pieces
This project demonstrated advanced content marketing for enterprise software sales. The student researched pain points of IT decision-makers and created educational content addressing specific challenges. Long-form articles averaged 2,500 words and included original research and expert interviews.
Case studies showcased real client implementations with measurable results. Whitepapers provided in-depth analysis of industry trends and positioned the software as a solution. All content was promoted through email campaigns and LinkedIn, generating consistent lead flow for the sales team.
8 Months
450 Qualified
37 Total
2,500 Words
A data-driven approach to paid search advertising for mountain tourism. The student structured campaigns by destination and activity type, creating tightly themed ad groups. Responsive search ads tested multiple headline and description combinations to maximize click-through rates.
Conversion tracking was implemented across the booking funnel, allowing for bid optimization based on actual revenue. Negative keywords were continuously refined to eliminate wasted spend. Ad extensions included location, callout, and structured snippets to improve ad visibility and relevance.
12,000 BGN
45 BGN
6.2%
160 Average
Targeted advertising campaign designed to drive foot traffic to restaurant locations. The student used radius targeting around each venue, reaching people within 5 kilometers. Carousel ads showcased signature dishes with professional food photography, while video ads featured chef interviews and kitchen tours.
Campaign timing aligned with lunch and dinner hours, with budget allocation adjusted based on location performance. Special promotions were tested through A/B split testing to identify the most compelling offers. Pixel tracking measured both online reservations and in-store visits.
3,500 BGN
85,000
1,200 Total
+35%
Focused optimization for a service area business in Varna. The student claimed and fully optimized the Google Business Profile with photos, services, and regular posts. Citation building ensured consistent NAP information across directories, review sites, and local business listings.
Location-specific landing pages were created for each service area, targeting neighborhood names and local landmarks. Review generation strategy encouraged satisfied customers to leave feedback, improving local pack rankings. Schema markup was added to enhance search result appearance.
4 Months
28 First Page
40 Directories
+180%
Real feedback from professionals who completed our programs and applied new skills in their careers
I enrolled in the SEO course with zero background in marketing. The curriculum was structured perfectly - starting from basics and gradually building up to advanced strategies. What impressed me most was the practical approach: every module included real case studies and hands-on assignments. Within three months of completing the program, I managed to increase organic traffic to my company's website by 140%. The instructors were always available for questions, and the community forum was incredibly helpful. I've already recommended this to five colleagues.
Excellent program! The content was up-to-date and relevant. I particularly appreciated the focus on Facebook Ads optimization.
The course covered all essential aspects of content strategy. I learned how to plan campaigns, create engaging posts, and measure results. My only suggestion would be to include more video content examples, as most materials focused on text-based content. Otherwise, the quality was solid and the price was fair.
As a small business owner, I needed to understand Google Ads without spending thousands on agencies. This program delivered exactly what I needed. The instructor explained bidding strategies, keyword research, and ad copywriting in simple terms. I launched my first campaign during week three and saw immediate results. The ROI tracking module was particularly valuable - I now know exactly how much each conversion costs me. Support was responsive, usually replying within a few hours.
Worth every lev! I got a promotion two months after finishing the analytics course. The certification helped during the interview process.
Good introduction to email marketing. The templates provided were useful, and I learned about segmentation and automation. However, some lessons felt rushed, and I would have preferred more time on A/B testing strategies. The platform itself worked well, though occasionally videos took time to load. For the price point, it met my expectations but didn't exceed them.
I was skeptical about online learning, but this changed my mind completely. The instructor's experience in e-commerce was evident throughout the course. Real examples from Bulgarian and international markets made concepts easy to grasp. I implemented the conversion optimization techniques on my online store and saw a 23% increase in sales within the first month.
Solid course with practical assignments. The only downside was that some software tutorials used older interface versions, but the concepts remained valid. Good value overall.
After working in traditional marketing for 15 years, I needed to update my skills. The comprehensive program covered everything from social media to analytics. What stood out was the balance between theory and practice - each week included assignments that I could apply directly to my job. The instructors provided detailed feedback on every project. The community aspect was also valuable; networking with other students led to two freelance opportunities. My only regret is not starting sooner.
The course provided a strong foundation in influencer marketing strategies. I learned how to identify suitable partners, negotiate contracts, and measure campaign performance. Content was relevant and well-organized. Would have appreciated more case studies from the Bulgarian market specifically, but international examples were still instructive.
Clear explanations, practical exercises, and responsive support. I'm now managing LinkedIn campaigns for three clients. Highly recommend!
Comprehensive coverage of mobile marketing tactics. The modules on app store optimization and mobile advertising were particularly useful. I successfully launched a campaign that reduced our cost per install by 35%. The course materials are well-structured, though I found the pace a bit fast in some sections. Overall, a worthwhile investment for anyone working with mobile apps.
Have questions about our programs or need guidance on choosing the right course? Reach out to our team and we'll help you start your journey in digital marketing.
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